Case Study
Buy2Go
A digital ecosystem that connected import capacity to retailers through logistics, inventory intelligence, and a more structured procurement flow.
Afra Import Export PLCFMCG supply chain / B2B commerce
The challenge
- Retailers operated through fragmented manual procurement workflows.
- Price inconsistency and logistics gaps created friction across the market.
- Inventory stockouts and low visibility hurt reliability at the last mile.
The solution
- Built the Buy2Go ecosystem to connect suppliers, retailers, and logistics flows.
- Introduced logistics tooling and inventory management integration.
- Added a data analytics dashboard and credit scoring engine.
- Designed for real usage in low-bandwidth operational environments.
Impact
- Improved efficiency from procurement to delivery.
- Better supply-chain transparency for operators and retailers.
- A stronger digital foundation for FMCG movement in the Ethiopian market.